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Sitecore Part 2: Personalizing and Editing Your Experience

February 4, 2013
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Imagine your own automatically-setup, personalized, secure web portal that delivers your relevant, localized web content… sounds ideal, right? Well through Sitecore’s Personalization Editor and Responsive Design feature, this is the reality of our customer experience.

In our last blog, we filled you in on the Sitecore content management system we’ve adopted and our mission to achieve full customer relationship management (CRM) through its three main types of integration. But if you’re still wondering what exactly that means for you, as the customer, then we thought you might be interested in learning a bit more about the personalization and responsive design features this web platform software offers.

In addition to a smoother interaction, ease of use for uploading drawings and obtaining quotes, the entire customer experience has been redefined. Essentially, a digital fingerprint for each visitor is created, taking into account the demographics, past searches, even how the visitor arrived at the site. This information gathered allows for a customized and reactive website experience that displays relevant and targeted content.

No matter where or how you are accessing our website, we are able to adjust content based on your location and the device you are using. For example, if you are using a smartphone and in another state or province looking for our nearest distributor, we are able to use personalization to adjust distributors displayed based on your current location and responsive design to adjust how our website functions and displays for easier use. Nothing is more annoying than having to zoom in and out to be able to read web content and find what you need.

We’re excited that not only is our customers’ valuable time not wasted, but we’re also able to personalize our interactions.  Our response times are quicker, more accurate, and more relevant to the needs of every individual customer. With the help of Sitecore, we hope to continue providing top notch, quality customer service, in addition to our quality products!

Check out an example of the Personalization Editor at work:

http://wistia.com/blog/wp-content/uploads/2012/02/getsmart2.png

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